
Eldercare Strategist
Amy Friesen is an award-winning entrepreneur, innovator, and best-selling author redefining how Canadians navigate aging, caregiving, and family dynamics. She is the founder of Tea & Toast - named Top Assisted Living Navigation Service in Canada in 2025 - and the creator of Eldercare Planners of Canada.
Amy’s work explores both the practical and emotional realities of eldercare, including difficult family conversations, boundary setting, and estrangement. Through speaking, writing, coaching, and mentoring, she helps families and professionals navigate aging with greater clarity, confidence, and compassion.
Featured in national media and known for her bold ideas, Amy is helping reshape the conversation around caregiving and senior living.
When parents age, society often assumes adult children should automatically step in and provide care. But what happens when the parent needing help is also the person who caused years of emotional harm, manipulation, or traum...